Longines named as 2014 timekeeper

Jun 21 2012

A luxury watch brand has been named as the official timekeeper of Glasgow's 2014 Commonwealth Games.

Swiss brand Longines is the first Tier One sponsor of the Games and has an official partner status - the highest rank within the Organising Committee's commercial programme.

The company has been involved in sports for more than a century.

Partnerships include equestrian sports, the French Open at Roland Garros, the Artistic and Rhythmic Gymnastics World Championships, the Alpine Ski World Cup and World Championships and the World Cup and World Championships in Archery.

Glasgow 2014 chairman Lord Smith said: "Longines has a rich heritage of world-class sporting associations dating back more than a century and we are delighted to announce such a prestigious brand as our first partner.

"This is an important milestone for Glasgow 2014 and the fact we are sharing it with such an excellent global brand underlines the world-class proposition that is Glasgow 2014.

"Timing, scoring and results is absolutely critical to delivering an outstanding, athlete-centred, sport-focused Games, and we look forward to working closely with Longines."

Walter von Kanel, president of Longines, added: "Longines is proud to be an official partner and official timekeeper of the Glasgow 2014 Commonwealth Games, and delighted to be the first partner.

"Thanks to our long history in the world of sport, Longines is considered as an essential partner to an event which embodies our brand's values, namely elegance, tradition and performance.

"We look forward to working with Glasgow 2014 to deliver a superb event with a lasting legacy for Scotland."