Jan 26 2010
A large number of UK patients underwent liposuction surgery, breast augmentation, and other surgical and non-surgical procedures in 2009 despite suffering under the financial strain of the recession. This demand exceeded that of the previous year. As a result, a number of discussions surrounding safety and education were sparked within the industry in an effort to keep the industry thriving and doing the best for everyone.
Plastic Surgeons Perform More Procedures in 2009
Even though they have been experiencing a cash crunch, Briton's were having more surgical and non-surgical cosmetic treatments performed throughout 2009. Invasive procedures such as breast augmentation were up 9% compared to 2008 with an increase of 50% over the average month in December alone.
Plastic surgeons noted that weight-loss related treatments such as tummy tucks and liposuction surgery were the most popular treatments during 2009, but not all popular treatments were invasive. Minor cosmetic treatments such as Botox experienced an increase of up to 30% over the previous year and experienced a 30% growth over the average month for 2009.
This kind of significant increase may seem odd considering the economy, but industry professionals identified a number of contributing factors. Britain's leading plastic surgery provider, Transform, found offering a discount to patients who had more than one procedure done during the month of December contributed a great deal to their month's growth, but they weren't the only ones to experience it.
Other plastic surgeons noted that a large percentage of their patients in December were from the banking and educational industry because it's typically a slow time for them. This allows them to take the time off they need to recover from their breast augmentation, liposuctions surgery, or other procedure and return to work with a fresh, new look. Other professionals simply found that a number of patients wanted to look their best for a big holiday party or family gathering.
Higher Demand Prompts Discussions on Education and Safety
With professionals performing more surgical and non-surgical cosmetic procedures, industry professionals pushed for an increased focus on safety and education. This included important surgeons and psychologists as well as prominent members of the British Association of Aesthetic Plastic Surgeons and the American Society of Aesthetic Plastic Surgeons. Many of these respected industry leaders published articles in medical journals using plain speech to explore various aspects of the industry.
One topic that received a significant amount of attention was the concept of regulations. While some professionals feel the UK should follow France's lead and prohibit the advertising of cosmetic plastic surgery, other professionals see the benefits of advertising and see it as a positive thing, so long as it isn't being directed toward children.
A debate over who should be licensed and certified to perform procedures such as liposuction surgery, breast augmentation, and Botox also came up for discussion in 2009. And, while they couldn't agree on this subject, professionals could agree on the importance of educating patients and safety for patients and professionals.
An increase in liposuction surgery, breast augmentation, Botox, and other procedures has Britons and surgeons smiling. With a number of healthy discussions surrounding the industry, 2010 is sure to be a promising year for the entire industry and its patients.